What do Cristiano Ronaldo, Wayne Gretzky, Nicki Minaj and Paris Hilton have in common? At a quick glance, they all have reached an all-time high in their respective fields. But there’s more. Now that their names are known in all corners of the world, they act as brand ambassadors helping casinos and betting sites achieve a high profile as well.
BetMGM, a sports betting company, has announced a multi-year contract with Hockey Hall of Famer Wayne Gretzky, which will make the four-time winner of the Stanley Cup a brand ambassador for the company. According to a statement released by BetMGM chief revenue officer Matt Prevost, Gretzky will be featured in the company’s advertising campaigns throughout North America. This comes as BetMGM wants to expand its operations into other states in the United States as well as into Canada.
Gretzky had this to say about BetMGM:
he said.
Nicki Minaj, an iconic US rapper, has become a recent addition to the team of famous gambling ambassadors.
Nicki Minaj has agreed to become an Investor, Advisor, and Global Ambassador for MaximBet, which is a sports betting and online casino brand that operates in cooperation with Maxim.
As part of the cooperation, Minaj will also take on the role of Creative Director at Maxim Magazine. In this capacity, she will have an impact on the magazine’s editorial content, photography, profiles, covers, and upcoming events. In addition to that, the MaximBet Board of Directors will be able to consult with her as a Special Advisor.
The terms of the deal stipulate that the American rapper provides MaximBet with assistance in the areas of goods, parties, collaborations, fan experiences, and branding—”all aimed to bring together” various aspects of the entertainment, sports, and celebrity betting industries.
The Chief Executive Officer of MaximBet, Daniel Graetzer, has made the following statement: “Nicki Minaj is one of the most iconic and influential performers in the world. We’ve worked hard to build a brand that can rightfully take its place at the epicenter of the rapid convergence of the entertainment and sporting worlds, which is now in full swing.
Nicki’s business skills and contacts give up a variety of opportunities for MaximBet, and her presence as an owner will enable us to collaborate on choices pertaining to all aspects of the company.”
In addition, MaximBet said that Nicki Minaj would “vastly extend” the demographic that the firm caters to by “inviting many more ladies to join in sports betting.”
Minaj made the following statement on the partnership:
Not so long ago before Nicki, the Brazilian Ronaldinho has become an ambassador of Circus, a Dutch online casino. The world champion will be the main figure of the upcoming marketing activities of the company. The casino has already launched three sportsbook promotions together with the Brazilian.
