PokerStars’ Formal Debut in Its Home Province of Ontario

June 29, 2022 by

The long-awaited return of PokerStars to its roots has finally taken place.

The Alcohol and Gaming Commission of Ontario has given the company owned by Flutter Entertainment the green light to begin operations in Ontario after the company was granted full authorization to do business in the province.

PokerStars’ is Now Live and Operating in the Province of Ontario

As a direct consequence of this, the firm is holding the Ontario Platinum Series, which offers a prize pool of one million Canadian dollars. PokerStars is now able to deliver on a trifecta of goods, including sports betting, online poker, and online casinos, thanks to the most recent license that they have obtained.

This implies that users will be able to accomplish all they want to do via the website, which will act as a central hub for all of their activities. Tom Warren, general director of marketing for PokerStars, expressed his gratitude for the release and said that the firm considers Ontario to be its home market.

PokerStars should make its move into the local market now that the province has passed a law making all forms of gambling by individuals completely legal. Warren added:

Given that the very first hand of PokerStars took place in Ontario more than two decades ago, we have a strong connection to this market. As a result, we are ecstatic about the new regulated framework that has been created for our players to compete in.

Warren noted that the world has evolved, but PokerStars’ objective has stayed the same over the years: to give players the greatest possible experience imaginable at PokerStars, featuring tournaments, rewards, and more.

The just-announced competition is showing early signs of being successful. The competition will run from the 10th to the 18th of July and will contain a prize pool of $1.5 million in its many forms. PokerStars is going to make the most of this chance by starting a weekly $100,000 GTD New Sunday Major tournament.

The firm is launching a rewards program that will operate at double the normal speed from the month of July through the month of August. This will provide gamers with more opportunity to get familiar with the platform. In addition to this, PokerStars will stop supporting the older version of the client and will transition all of the products, tournaments, and general offers to the new version.

It is anticipated that there will be a lot of new events, as well as steady traffic, which may easily result in excellent liquidity for the Ontario market. Poker, on general, performs somewhat less well than the other forms of gambling that are made accessible in the majority of regulated countries; yet, it is also gaining ground.

Early Insights Gained from Ontario’s iGaming Market

On April 4, 2022 the first province in Canada went live with a regulated iGaming market for private operators. Ontario formally opened its door to non-government owned online casinos and sportsbooks. One of the most populous new markets in North America for regulated online gambling, Ontario’s population of roughly 15 million people makes it one of the biggest new markets in this region.

According to VIXIO’s projections, the iGaming industry in Ontario will certainly be a financially significant one, as it is anticipated to produce gross revenues of CA$989 million by the end of this year and CA$1.86 billion by the end of 2026.

Because Ontario’s population accounts for almost 40 percent of Canada’s overall population, it was inevitable that operators and affiliates would find it to be an appealing market. Affiliates are poised to capitalize on a significant opportunity presented by the influx of operators. After just a few months, the competition to connect with this enormous audience is still going strong.

BetMGM, PointsBet, Coolbet, FanDuel, Bet365, LeoVegas, Unibet are among the companies that have already broken into this market.